Responsive Web Design – Mobile Friendly – Why Is This Important?

Responsive Web Design – Mobile Friendly – Why Is This Important?

responsive web design

Responsive web design works well on all devices – Computers, Tablets, and Phones. The content displays to fill the width of the viewing device.

In this age of mobile technology, users have become accustomed to completing instant transactions, perform major tasks, and gain quick access to important information on the fly, with a few clicks of a button. In order to keep up with the instantaneous nature of technology, businesses are running into the option to convert to responsive websites, or evaporate in terms of business conversion on their webpage. That means small businesses, and those built on static web pages requiring the “pinch and zoom” method for functionality, are being forced to adapt, or fade into the search engine abyss. And for great reason, as responsive websites offer a wide range of potential for advancement moving into the future of optimized web design.

The benefit of having a responsive website is the ability to show and hide different sections, buttons, and components of a page on multiple viewports, adjusting content to fit any screen size from iPhones, to tablets, to desktop, or your 80in’ Smart TV. Essentially, the website becomes responsive to the viewport its being seen on, adjusting its format to fit the most optimized version of your webpage to the screen. One that’s the most functional and easy to use for accessing important and critical content. Long gone are the hours spent using the “pinch and zoom” method to operate full screen web designs on a smartphone.

It’s important to note that having an attractive, responsive, and easy to use web design is critical for lead generation and business conversion, as most customers consider a business’s web design layout as the main consideration in trusting a company’s credibility. In spite of being unattractive, if your website takes too long to load, is difficult to use, not functional or user friendly; it will cause users to reject and mistrust the company’s services altogether making it unlikely your business will experience any conversion whatsoever.

Also, statistics show that nearly 55% of views to a website are mobile users and this trend is increasing. This makes the transition to a responsive website essential to sales and profitability. It also influences SEO rankings, as mobile friendly websites are now prioritized in authority among search engine rankings and Google search results. Businesses that have rolled out a mobile version of their website have experienced increases in sales as high as 62%, and for tablet versions, as high as 64%.


Affordable Website Specialists, provides high quality custom responsive website design and search engine optimization (SEO).

Call (248) 770-8408 today for more information or to schedule a FREE Consultation.