When Should I Use Google AdWords?

Google Adwords Optimization

Before you fully get in over your head with Google AdWords, though, you need to make sure your business is really ready for this kind of pay-per-click campaign. Google Adwords, after all, isn’t a magic bullet for marketing success, and a poorly planned and ran AdWords campaign can easily lead to disaster.

Google AdWords Pros

  • Results from AdWords can be instant. AdWords ads can be really helpful if you’re looking to drive traffic to your site quickly. Organic SEO can take weeks, sometimes months to take effect. AdWords is instant. A brand newly launched website can typically benefit from a Google AdWords campaign.
  • Creating an AdWords campaign can be quick. You can be up and running on AdWords in a very short space of time. While there is a lot more to AdWords than just campaigns, ad groups, keywords and ads, these are the building blocks. And you can set them up very quickly. Do a bit of keyword research, decide on your budget,  set up a campaign and a few ad groups, write some killer ad copy, and away you go! Your ads will appear as soon as they’ve been approved, which could be instantaneous.
  • Fantastic exposure in the search results. You have the chance to appear on the first page of the Internet’s largest search engine! And what does that mean? Exposure, exposure, exposure. And you’re appearing to someone who’s actively searching for what you offer when they really need it. Timing is, as they say, everything!
  • You can measure the results. You’ll be gathering a huge amount of data in a very quick time. If you want to see what happens when you drive a big number of visitors to your site, then this is the best way to learn.
  • Your budget can be big or small. It can be done on a budget. AdWords doesn’t have to be expensive. You can specify how much you’re willing to spend, and set your maximum cost per click for your keywords, and then you only pay for clicks. This allows you to maintain control of your spend.
  • You have full control of your ads. You can turn your adverts on and off at will. Turn on that fire hose, let the visitors come in, and when you have enough enquiries, just turn the advertising off.

Google AdWords Cons:

  • You pay for each click to your website regardless of conversion.
  • Clicks can cost from $1-$12 depending upon competition for certain keywords.
  • The control panel to manage AdWords is complicated for a first-time user.
  • Some people ignore AdWords since they know it is paid advertising and look below the ads to the Organic Search Results.

Actual Screenshot Results of One of Our Clients Using AdWords:

Google AdWords Result

Contact Affordable Website Specialists today to learn more about Google AdWords and discuss if it makes sense for your business. (248) 770-8408 or sales@awspecialists.com